Studies conducted by the Center for Exhibition and Industry Research show that 72% of show visitors buying patterns are directly influences by trade show exhibits. This means that it is important that your booth design represent your brand. Here are 5 tips to ensure trade show attendees stop at your booth.
1. The Look
If you are going to make the investment to attend a trade show, you should spend your money on a booth that will stand out. Think long term options and how you re-use the booth for years to come. It might be that you invest in the structure initially. Then are able to change out graphics or reconfigure the structure in the future. Always make your messaging clear and visible to show attendees.
2. Show off your product
Think of it like a mini-infomercial. A trade show is the perfect opportunity to show your customers and potential customers how your products and services work. Focus on the value you can offer to the audience, not the features. Involve the audiences by making it possible for everyone to try to product.
3. Contests
Ask the attendees to enter a drawing or qualify to win a prize such as a business card, or filling out a contact form or questionnaire. Everyone loves to win something!
4. Social Media
One way to use social media is to engage with people who have checked in at the venue or mentioned the trade show on social media. Invite them to your booth and offer a special incentive through social channels.
5. Promotional Giveaways
Promotional products and branded gift giveaways are a staple at trade shows. Here are some of the most popular promotional products to include: pens, bags, electronic gadgets, cups & mugs, badge holders, folders, binders, notepads, and candy.
