Trade show displays are an excellent way to gather new customers and increase brand awareness, but many companies only attend trade shows because the competition does. There is nothing wrong with this line of thinking, but a trade show can be so much more when you attack it from the right angles. Here are a few ideas that should spark some conversation at the next office meeting.
Target Your Customers
Professional fisherman don’t blindly cast a bait into the open waters in hopes of catching the next record breaking fish. They use a specific bait that targets the type of fish they are looking for. The trade show is your pond and the attendees are the fish. How can you expect to reel them in without targeting the right group? You can’t. A targeted customer is a customer who is easily converted to a profit.
Pre-Show Marketing Helps Get the Ball Rolling
Many people believe the trade show is the only place to place all of their marketing efforts. This is a huge mistake. A little pre-show marketing can equate to the snowball effect. It helps start the hype train that continues to grow well before the trade show doors open.
Bring Out the New
If your company is a regular trade show attendee, then make sure you focus on anything new that your company may have to offer. There is a really good chance attendees may have seen the “old” products and services your company has to offer. Hit the trade show floor with anything new your company might have to offer.
Get Interactive
Think of the trade show as a giant playground and all the attendees are kids. Give them something to play with. Trade show exhibits have now gone high tech and attendees expect interaction. This is a growing trend that other companies are seeing a huge investment on.
At Exhibitors Service Network Inc, we know the Houston trade show industry better than anyone else. Let us show you how to make your next trade show appearance a huge success.
