With all the work that goes into planning, preparing and attending a trade show, have you ever once asked yourself what is the main reason your company attends? Most companies attend trade shows to capture new leads. The concept is simple enough, but getting those all too important leads doesn’t always happen quite as frequently as most companies would like. Don’t despair because there are quite a few things you can do to capture more leads that can easily be converted into sales.
Attract the Right People
Every business needs to understand that not every single person is going to be interested in their products or services. It doesn’t matter how insanely good they are. As soon as this is realized, businesses can quit wasting money on targeting the wrong crowd. Attracting the right people is the single best way to increase your lead conversions.
More Information Less Hype
It is safe to say that there is a fair amount of hype at every trade show event. Hype will always be an excellent way to get some eyes on something, but hype usually falls short of converting into anything more than hot air.
Trade show attendees are after something much different than hype. They want and need information. Provide them with some interesting information and you will have landed a very solid lead.
Engage In Conversations
There are several types of conversations that occur during your average trade show. Once again, the hype conversations and the conversations that involve nothing more than some gimmicky give away are never going to amount to much. Those free giveaways will most likely end up in the trash. Turn the conversations into something that helps the trade show attendees. Address their problems and watch your leads grow.
Give Them Factual Interesting Data
Delivering data at a trade show can be a little tricky. If the delivery is dry and lacking in personality, then there is really good chance the data will do more harm than good. Data has to be delivered in an enlightening, entertaining format. If you are going to be serving up data, make sure it is data your potential customers find interesting. Even better yet, if you can hand them data that helps them with a problem, you have just landed a perfect lead. This gains trust and enforces your authority on the subject.
Trade Show Design
Of course, having the right type of trade show design will have a huge impact on your potential leads. At Exhibitors Service Network Inc, we work with you to make the best trade show presentation that stands out from the crowd, delivers your message and converts people into solid leads.
