Attending a trade show is a high dollar expense that most businesses can’t afford to gamble with. Every single penny that gets invested into the trade show must be made back, but not every business is successful when it comes to turning a trade show into a healthy profit. Trade shows are an investment and they should be treated as such. How can you get the most out of your investment? The answer to that question is simple. You must be able to stand out from the crowd.
Are You Fun and Humorous?
Being fun and outgoing is an excellent way to stand out from the crowd. Adding in a little humor will make you stand out even more. Some people are just naturals when it comes to communicating like this. Others simply aren’t. You don’t always have to take yourself so seriously.
Let the Creative Juices Flow
Creativity is yet another excellent way to stand out in the crowd at a trade show, but there is always the chance that you could be too creative. There is a fine line between the two. Before you get the creative juices flowing, you need to ask yourself what you expect to get from the trade show. If you are trying to get people to try a product or a service, then think of creative ways to get them to do that.
Free, Free, FREE!
It is no secret that people want and expect some great freebies when they cruise the trade show floor. Most companies are eager to hand out swag that helps them increase brand awareness. This is a great idea, but the freebie can easily make or break your presentation.
If you are handing out the usual free pens, pencils or key chains, you are not going to stand out. Think outside of the box here. Why not provide trade show attendees with some refreshments or snacks? Walking through the trade show does make a person hungry and thirsty!
Trade Show Design
Take a few steps back and take a very close look at your trade show exhibit. How does it compare to the competition? Does the design fit the message and is the message easy to see? There are plenty of instances where something as simple as the design behind a trade show exhibit keeps a business from getting noticed. Don’t let this happen to you. Use our professional trade show design specialists to help your exhibit stand out from the crowd.
