We’ve all seen the standard fare at trade shows. And there’s nothing wrong with having your business name stamped on a few thousand pens. Those are great items for shows with thousands of visitors. You can leave them in a basket at the booth and not worry about having to hand out each and every one. But what about those special clients that come by or those venues where you will only see a few hundred new faces?
For those shows that have a smaller, more concentrated attendance, there are some really cool products that will not only make an impression, but will actually be used for a long time by the recipient. One of those items is recycled bags. A lot of stores are starting to ramp up their eco-drive. In Austin, Texas for instance, most stores require you to either purchase recycled bags from them for your shopping use, or bring those that are already purchased. We recently visited an HEB there and, being from out of town, had no idea we were to BYOB (bring your own bags). When we arrived at the check out the girl asked where our bags were. Um, no idea. What bags? Red faced, we purchased theirs and are still using them. Big red bags with a big HEB logo. Now wouldn’t it be nice if we had some big blue bags with a big ESN logo? Or your logo? And every time they are used, you’re getting free advertising. Another great item is a silicone jar opener. Yep. A simple, flexible, useful little product with your company name emblazoned across the top that is reinforcing your brand every time a pickle jar is opened. And those things last forever. Not the pickles – the openers. Speaking of potato chips and pickles, how often are you rummaging in your kitchen for a clip to close your party size Ruffles? A magnetic chip clip is even cooler. They can stick it on the fridge and see it every single day. With your name on it. See the trend here? Kitchen – daily use – your brand seen over and over.
And don’t forget to plan for those special clients that you’ve invited to drop by your booth. There are some great looking glossy gift bags that you can stock up on and have on hand for sales calls and trade show VIPs. All with your brand emblazoned on them. You can fill them with some delicious chocolates; also wrapped with your logo, or for the golfers, some branded golf balls (you can get them in a 3-pack). How about a wine cork? Those make a nice upscale piece as do cheese boards and spreaders. How cool would it be to see your brand burned into a cheese board?
The possibilities are endless and with a little forethought and imagination, you’ll have folks coming back for seconds.
At ESN, We understand it’s more than just an exhibit, it’s an experience™. Come experience with us.
Contact us today at 832.358.2002 or email: esn@tradesho.com
