Trade shows are an excellent way to expand into new markets, capture leads and grow your client base, but everything has to be done perfectly. With so much on the line, businesses must be able to squeeze every single penny of profit from their next trade show appearance. There are only a handful of companies out there who manage to do this and they guard their trade show success secrets very closely, but we managed to sneak a few of them for you.
Watch Costs Closely
Successful business owners don’t get that way by ignoring costs. They know their costs down to the penny and they know a penny saved is a penny earned. The best way to keep your eyes on your trade show costs is to make a list and write down all costs associated with the trade show. From food to the cost of your trade show booth, everything must appear on this list. This is the single best way to know all of your costs before you start the show.
Creativity Goes A Long Way
Being able to lure people to your trade show booth and keep them there will require some serious work on your part. The businesses who are the most successful at this think far outside of the box. They do things a little differently from all of the other businesses who are exhibiting at the trade show. One business was able to get a record turnout by providing organic apples with their booth number prominently displayed in edible ink.
No Time to Rest
In order to get the most out of your trade show exhibit, you must be working the trade show floor every single second of the day. You will have time to rest later. The most successful businesses know this and they split the amount of time their employees spend on the trade show floor equally. Each employee will do shifts. This way they are fresh and no one misses an opportunity to learn about your business.
Limit the Sales Pitch
Trade show attendees expect a certain amount of sales tactics when they attend, but you can very easily frighten them away if you push the sale too hard. Some people may only be curious about your products or services pushing them to buy will only drive them further away. Give people the information they need and they will be happy to purchase at a later time.
Make sure you keep these trade show secrets to yourself. Put them to good use and stay one step ahead of the competition.
