As Houston trade show display experts, we are often tasked with helping newbies to the trade show scene get prepared. We love doing it, and we want to share some of our most successful dos’s and don’ts with you if you are one of the newest exhibitors in town. Here we go! Do have a…
As our Houston trade show blog told you recently, promotional items at trade shows are indispensable and should be chosen wisely so that you can get the best return on your investment. One idea you may consider, when it comes to getting the most for your money, is creating different “tiers” of promotional items that…
There are exciting new trade shows being announced all the time, and as one of the leading trade show suppliers in the nation, our Houston trade show supply company is happy to tell you about them. In fact, two of these shows will take place in the South, making them a “must” for anyone in…
One of the most frequently asked questions our Houston trade show clients ask is, “What should my giveaway items be?” Promotional items are a staple of trade shows; attendees just expect them. But how can you be sure those items don’t go to waste? If you’ve ever attended a show as a non-exhibitor, you know…
If we are designing the part of your exhibit that features your logo or other artwork, or Houston trade show suppliers have some guidelines to ensure high quality for your artwork. We will provide a more detailed outline of these during the process, but for now, here is a quick overview so you can start…
As we write this for our Houston trade show blog, the Offshore Technology Conference (OTC) is in full swing. What is really exciting for the event organizers is that this year’s attendance was the highest ever recorded attendance in OTC history! What’s the number? Believe it or not, this year’s OTC drew an astonishing 108,300…
Lately, we have been urging Houston trade show clients to start using Pinterest as a way of getting new ideas for trade shows. We have found that this popular social bookmarking website can be a great resource for finding the inspiration for trade show exhibits, VIP sections, lounge attractions, swag and more. Here are some…
Sometimes, our Houston trade show clients are unsure which furnishings they want to use in their exhibit booths. “After all,” they say, “are people really going to see what we’re sitting on?” Sure they are, and that’s why you need to choose your trade show furniture carefully. Remember, you aren’t going to be sitting the…
If you are a regular Houston trade show attendee, you may want to start branching out to other shows throughout the U.S. and Canada. Here are the top four trade shows in North America, based on attendance. The International CES: The International Consumer Electronics Show is widely known as the “world’s gathering place” for those…
If you have been to a trade show recently, you may have seen your fellow attendees tapping furiously at their phones and wondering what all the fuss was. What it was, actually, was your competitors using social media to their advantage. Social media is now integral to trade show marketing, which is something we want…