If you are new to the trade show scene, you may still be finding your footing for those first few shows – especially when it comes to figuring out the best way to get attendees to stop at your booth. With that in mind, one thing we like to remind all Houston trade show clients…
If your business involves the oil and gas sector, or you service businesses in that industry, then it’s time for you to register for the Offshore Technology Conference, better known to its attendants as the OTC. An annual event that has been a Houston trade show since 1969, OTC now the largest oil and gas…
Houston trade show clients: When staffing your next booth, you need to consider all the different tasks that need to be done during the show. Take a look at these different tasks; then, place a mental checkmark by the ones that apply to your booth for the next show, and determine if you have enough…
“Location, location, location” may be an adage that is most frequently associated with the real estate industry, but it can be just as appropriate for trade shows. Our Houston trade show company found the most recently available figures from the Center for Exhibition Industry Research, which reports that there are more than 10,000 trade show…
If you are a new Houston trade show client or you are new to the trade show circuit, then you may not realize that trade show theft is a common occurrence. In convention halls around the country, exhibitors lose their assets to thieves: from expensive electronics like laptops, to priceless intellectual property on flash drives.…
When it comes to any kind of marketing, the value of statistics is incalculable. That goes for trade show marketing as well; in this field, there are plenty of statistics for us to learn from. One source is Marketech, which published a report that outlined what more than 3,000 trade show attendees said about their…
If there’s one thing we want Houston trade show exhibitors to do, it’s generate leads from the hard work they put into their exhibitions. That’s why we recommend avoiding these amateur trade show mistakes: Staffing the Booth Poorly It’s true that you don’t want your booth to be a high pressure area that people avoid,…
Often, our Houston trade show clients ask us what the hot trends in promotional items are. Since we have helped companies all over the world set up their trade show booths, we have seen pretty much everything – but as is the case with many things in life, you can’t go wrong with the classics…