When you exhibit at a trade show, you put out a lot of time, effort and money, so it’s important to maximize that investment. Regardless of whether you have a generous trade show budget or a lean one, unconventional tactics also known as guerilla marketing, are a terrific way to extend your reach, be foremost…
How Do I Determine the Best Shows for My Business? Trade shows are sponsored by trade associations for specific industries, and there are thousands of associations running shows every year. Generally trade shows aren’t open to the public and can only be attended by company representatives and members of the press. To find an appropriate…
Here is a time lapse video the ESN crew setting up the Kuehne & Nagel booth at Breakbulk Americas 2017.
You would have to be living under a rock to never have heard of Facebook, Twitter, LinkedIn, Instagram or, dare we say, Snapchat. For some reason, however, social media marketing has been slow to take off in the exhibit and trade show industry, and it could be because many executives are not typically…
On December 5–7, 2017, SpaceCom – the Space Commerce Conference and Exposition – will present a powerful three-day event engineered to explore the nexus between space innovation and your industry at Houston’s George R. Brown Convention Center. SpaceCom 2017 will explore business opportunities from, and between, space and terrestrial industries, with an emphasis on common…
With the right mix of informative and entertaining content, social media can help make an impact for your business at your next trade show. Here are some tips. 1. Follow the trade show’s social media accounts on Facebook and Twitter. Like and share the show’s posts. (You scratch our back, we’ll scratch yours. Eh?) 2. …
How do you stand out? Adding elements of light, sound and video in your space is a quick way to grab people’s attention. Use color and images that stand out amongst your background, making people’s eyes drawn towards your booth. Creative stunts will also help you stand out amongst all the other booths. The most…
What is material handling? Material handling, or drayage, is moving the freight from your carrier’s vehicle on the dock to your booth space by the show contractor. The cost also includes storing your crates and skids during the show and taking it all back to your carrier on the dock when the show is over,…
We are excited to announce the relaunch and expansion of our website, www.esntradeshow.com. Explore the new site to learn more about the spectrum of services we offer for your next trade show! New Exhibit Designs Easier Navigation Rental Furniture Updated Expanded Portable Display Products Additional Accessories Available Customer Exhibit Rentals Program Trade Show Marketing Resources…
Each day sales and marketing professionals around the globe are preparing their booths by overseeing last minute details and working with contractors and vendors to get it assembled and ready for the show. During the event they spend many more hours receiving visitors, re-stocking supplies and walking the floor to visit customers plus check out what the other exhibitors are presenting. Post show it’s more walking, loading and packing.…