Flashback Friday-1982
Offshore Technology Conference 2016 is about a month away. Last year, attendance soared above 100,000 people for the first time since 1982, reflecting growing global interest in deep-water discoveries. This year is expected to be another big one as technology pushes the limits of offshore drilling. The photo above is when the conference exhibits were displayed…
Remember the 80/20 Rule of Communication
When meeting potential customers at your next trade show, remember the 80/20 Rule of Communication. Listen to prospects 80% of the time and speak for 20% . It is important to allow prospects to open up and start talking about there product/services needs. Here are some open-end questions to get the dialogue going: “What about…
Happy Pi Day!
Here is a great example of how exhibit design uses Pi. Pi (Greek letter “π”) is the symbol used in mathematics to represent a constant — the ratio of the circumference of a circle to its diameter — which is approximately 3.14159. Our client, Gagemaker, wanted to incorporate circumference elements in there booth design for OTC…
Ways To Build Customer Trust
Great Service When a customer trusts a company, 83 percent will recommend the company to others and continue to use the services. Going above and beyond and being responsive builds that relationship. Consistency. Setting internal and external expectations from high service levels, tools and services allows customers to feel confident in your company. Transparency. …
Trade Show Throwback Thursday!
Walker Bolt at a trade show in Las Vegas, NV. Portable and light weight displays like the Imagine Banner Stand and X-Claim Quad Table Top Unit are a great solution and easy to transport display. ESN also provided the graphic design work for the project.
Triple JR Cattle at Houston Livestock and Rodeo Show
We designed and fabricated a customer corral for our client, Triple JR. Stop by the Houston Livestock Show and visit them at the NRG Center.
What really is drayage?
Drayage fees often exceed the cost to ship your exhibit to the show. Many exhibitors find it infuriating that a fee is needed to be paid to the show contract to move the booth from the show dock to the booth. What really is drayage for and how can it be managed from a cost…
Velcro
Velcro is the brainchild of Swiss electrical engineer George de Mestral who in 1941 went for a walk in the woods and wondered if the burrs that clung to his trousers — and dog — could be turned into something useful.[1] The original patented hook and loop fastener was invented in 1948 by de Mestral,…