When you exhibit at a trade show, you put out a lot of time, effort and money, so it’s important to maximize that investment. Regardless of whether you have a generous trade show budget or a lean one, unconventional tactics also known as guerilla marketing, are a terrific way to extend your reach, be foremost…
How Do I Determine the Best Shows for My Business? Trade shows are sponsored by trade associations for specific industries, and there are thousands of associations running shows every year. Generally trade shows aren’t open to the public and can only be attended by company representatives and members of the press. To find an appropriate…
Here is a time lapse video the ESN crew setting up the Kuehne & Nagel booth at Breakbulk Americas 2017.
You would have to be living under a rock to never have heard of Facebook, Twitter, LinkedIn, Instagram or, dare we say, Snapchat. For some reason, however, social media marketing has been slow to take off in the exhibit and trade show industry, and it could be because many executives are not typically…
You’ve been planning a show for months, perhaps even storing and sending items to your exhibition company ready for shipping, as well as handling flights and hotels for your team. You’ve worked alongside our team at Exhibitors Service Network to ensure everything is ready and on schedule. Your team is registered, shirts ordered and promotional…
It’s back to school time! Everyone is making lists and shopping for supplies, backpacks and new clothes. Growing up, we looked forward to fall and the new school year. Part of the excitement was receiving something new – whether that was a shiny pair of shoes, a couple of new outfits, or a stack of…
On December 5–7, 2017, SpaceCom – the Space Commerce Conference and Exposition – will present a powerful three-day event engineered to explore the nexus between space innovation and your industry at Houston’s George R. Brown Convention Center. SpaceCom 2017 will explore business opportunities from, and between, space and terrestrial industries, with an emphasis on common…
With the right mix of informative and entertaining content, social media can help make an impact for your business at your next trade show. Here are some tips. 1. Follow the trade show’s social media accounts on Facebook and Twitter. Like and share the show’s posts. (You scratch our back, we’ll scratch yours. Eh?) 2. …
How do you stand out? Adding elements of light, sound and video in your space is a quick way to grab people’s attention. Use color and images that stand out amongst your background, making people’s eyes drawn towards your booth. Creative stunts will also help you stand out amongst all the other booths. The most…
What is material handling? Material handling, or drayage, is moving the freight from your carrier’s vehicle on the dock to your booth space by the show contractor. The cost also includes storing your crates and skids during the show and taking it all back to your carrier on the dock when the show is over,…