Lead capture is likely one of your company’s main objectives when exhibiting at a trade show. Despite this, some organizations – particularly first-time exhibitors and small and medium-sized enterprises – fail to optimize their lead generation processes. These firms may lose out on opportunities to make sales as a result. If you have prepared well…
The use of advertising merchandise or your venture can be one of those things that can either make or break your venture. What this means is that for a minimal cost the potential reward more than makes the investment worthwhile.Consider for less than half the cost of placing a single ad you can invest in…
Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would continue the series and write another article about Trade Show tools. This week I am going to cover the effectiveness of using Instagram to market your brand. Do you have an Instagram…
February 24, 2015 — Posted By Timothy Carter Ah yes, Twitter. How does one master the 140 character tweet? For some businesses it’s more like, “what’s the point of Twitter?” What to tweet, who does the tweeting and when? All great questions and they need to be thought about and planned for before standing on the trade show…
It is that trade show time of year and with oil prices on a downturn, it is more important than ever to evaluate trade show ROI. We just finished a big week at NAPE Summit 2015 and wanted to share some tips with you to master your trade show follow up to ensure you get…
1. Downsize your booth space. If you reduce your booth space by even 100 square feet, that is a few thousand dollars especially if you produce new graphics. Downsizing on your booth space also saves on other related costs such as carpet, shipping, material handling and cleaning. 2. Rent your exhibit. A rental exhibit can…
If you can’t fly run, If you can’t run walk, if you can’t walk crawl, But by all means KEEP MOVING. -Martin Luther King jr
With New Year’s Eve around the corner, it is a time to review 2014 and make resolutions for 2015. Here are six reasons why attending a trade show should be your business’ top New Year’s resolution. 1. Trade shows introduce your products and services to potential customers, promote benefits and generate leads. 2. Attending trade shows…
Be visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.