5 tips to ensure trade show attendees stop at your booth

Studies conducted by the Center for Exhibition and Industry Research show that 72% of show visitors buying patterns are directly influences by trade show exhibits. This means that it is important that your booth design represent your brand. Here are 5 tips to ensure trade show attendees stop at your booth. 1. The Look If…

Do’s and Don’ts of Trade Show Exhibiting

Do’s  Prepare 3 engaging questions before the show Create the right first impression Encourage visitors to want to spend time with you Be friendly and non-threatening Ask questions that stimulate thought and encourage conversation Ask open-ended questions – beginning with who, what, where, when, why or how Relate questions to the industry, product/service and its…

Flashback Friday-1982

Offshore Technology Conference 2016 is about a month away.  Last year, attendance soared above 100,000 people for the first time since 1982, reflecting growing global interest in deep-water discoveries. This year is expected to be another big one as technology pushes the limits of offshore drilling.  The photo above is when the conference exhibits were displayed…

Remember the 80/20 Rule of Communication

When meeting potential customers at your next trade show, remember the 80/20 Rule of Communication.  Listen to prospects 80% of the time and speak for 20% .  It is important to allow prospects to open up and start talking about there product/services needs. Here are some open-end questions to get the dialogue going: “What about…