5 Conversation starters for your next Trade Show
trade show converstaion starters
Throwback Thursday-Offshore Technology Conference 1978
Check out this great photo of the Astrohall is crowded with attendees at the 1978 Offshore Technology Conference.
Smart Trade Show Marketer Tips
1. So, you’re going to a trade show? According to a 2014 report by The Center for Exhibition Industry Research (CEIR) trade show and event marketing has grown for 17 consecutive quarters and is predicted to continue to grow in the coming years. With this up-surge, many novice trade show and event marketers are being…
Etiquette for your Trade Show Booth Staff
Your trade show booth should be staffed people who believe in your products, services and clearly understand your objectives. Here are five practices to ensure you have successful results with your staff. Rehearse the sales script with your team to ensure that a consistent message is delivered in your company’s voice. Fact: Converting a tradeshow…
5 Ways to Turn Your Tradeshow Booth into a Lead Magnet
Lead capture is likely one of your company’s main objectives when exhibiting at a trade show. Despite this, some organizations – particularly first-time exhibitors and small and medium-sized enterprises – fail to optimize their lead generation processes. These firms may lose out on opportunities to make sales as a result. If you have prepared well…
How to choose the best marketing gadgets for your venue
The use of advertising merchandise or your venture can be one of those things that can either make or break your venture. What this means is that for a minimal cost the potential reward more than makes the investment worthwhile.Consider for less than half the cost of placing a single ad you can invest in…
Using Instagram to Market Your Brand at Your Next Trade Show
Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would continue the series and write another article about Trade Show tools. This week I am going to cover the effectiveness of using Instagram to market your brand. Do you have an Instagram…
What to Tweet & When for Killer Trade Show Marketing
February 24, 2015 — Posted By Timothy Carter Ah yes, Twitter. How does one master the 140 character tweet? For some businesses it’s more like, “what’s the point of Twitter?” What to tweet, who does the tweeting and when? All great questions and they need to be thought about and planned for before standing on the trade show…
How to Master Trade Show Follow Up
It is that trade show time of year and with oil prices on a downturn, it is more important than ever to evaluate trade show ROI. We just finished a big week at NAPE Summit 2015 and wanted to share some tips with you to master your trade show follow up to ensure you get…
12 Ways to Save on Exhibit Booth Costs
1. Downsize your booth space. If you reduce your booth space by even 100 square feet, that is a few thousand dollars especially if you produce new graphics. Downsizing on your booth space also saves on other related costs such as carpet, shipping, material handling and cleaning. 2. Rent your exhibit. A rental exhibit can…