Installation crew going strong!
Exhibitors Service Network Supervisor, Marty Loven, leading the crew OTC 2016. Our client Shengli Highland has a 20′ x 30′ booth that is in the works of being set up. Go team ESN!
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Employee Spotlight
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Get your booth staff to perform!
A eye-catching trade show booth will bring trade show attendees in but, your booth staff is important. Here is an article with some tips on how to get your booth staff up to speed for your next trade show! By Cindy Adams for Exhibitor Online http://www.exhibitoronline.com/topics/article.asp?ID=1520
How to choose the best marketing gadgets for your venue
The use of advertising merchandise or your venture can be one of those things that can either make or break your venture. What this means is that for a minimal cost the potential reward more than makes the investment worthwhile.Consider for less than half the cost of placing a single ad you can invest in…
What to Tweet & When for Killer Trade Show Marketing
February 24, 2015 — Posted By Timothy Carter Ah yes, Twitter. How does one master the 140 character tweet? For some businesses it’s more like, “what’s the point of Twitter?” What to tweet, who does the tweeting and when? All great questions and they need to be thought about and planned for before standing on the trade show…
Be Visual. Be Engaged. Be Relevant. Be Yourself.
Be visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.
Choosing Your Trade Show Furniture
Sometimes, our Houston trade show clients are unsure which furnishings they want to use in their exhibit booths. “After all,” they say, “are people really going to see what we’re sitting on?” Sure they are, and that’s why you need to choose your trade show furniture carefully. Remember, you aren’t going to be sitting the…