Although our Houston trade show experts primarily specialize in trade show booth design, we are often asked how members who are at the booth should look, specifically where dress is concerned. We don’t have to tell you that it’s important for everyone who is staffing your booth to look their best – however, it is…
We all know there are plenty of new ways to attract people to your booth at trade shows. Technology has made it possible to work your booth with fewer people and more audio/video attractions, among other things. But sometimes, it’s the tried and true methods that work the best – no matter how far technology…
Sometimes, our Houston trade show clients are apprehensive about marketing their presence at the next trade show. Some of the most common concerns they exhibit are: “It’s just a trade show; nobody cares that we’re going.” “Our customers don’t want to hear about our marketing efforts.” “Our customers will be unhappy that we won’t be…
Is it possible to have a green trade show? Sure it is! Our Houston trade show experts have some ideas that can help trade show organizers “green up” their next show. Choose a Green Venue Lots of conference venues are going green these days, so the first way to make your show greener is to…
As Houston trade show display experts, we are often tasked with helping newbies to the trade show scene get prepared. We love doing it, and we want to share some of our most successful dos’s and don’ts with you if you are one of the newest exhibitors in town. Here we go! Do have a…
As our Houston trade show blog told you recently, promotional items at trade shows are indispensable and should be chosen wisely so that you can get the best return on your investment. One idea you may consider, when it comes to getting the most for your money, is creating different “tiers” of promotional items that…
There are exciting new trade shows being announced all the time, and as one of the leading trade show suppliers in the nation, our Houston trade show supply company is happy to tell you about them. In fact, two of these shows will take place in the South, making them a “must” for anyone in…
One of the most frequently asked questions our Houston trade show clients ask is, “What should my giveaway items be?” Promotional items are a staple of trade shows; attendees just expect them. But how can you be sure those items don’t go to waste? If you’ve ever attended a show as a non-exhibitor, you know…
If we are designing the part of your exhibit that features your logo or other artwork, or Houston trade show suppliers have some guidelines to ensure high quality for your artwork. We will provide a more detailed outline of these during the process, but for now, here is a quick overview so you can start…
As we write this for our Houston trade show blog, the Offshore Technology Conference (OTC) is in full swing. What is really exciting for the event organizers is that this year’s attendance was the highest ever recorded attendance in OTC history! What’s the number? Believe it or not, this year’s OTC drew an astonishing 108,300…