Lately, we have been urging Houston trade show clients to start using Pinterest as a way of getting new ideas for trade shows. We have found that this popular social bookmarking website can be a great resource for finding the inspiration for trade show exhibits, VIP sections, lounge attractions, swag and more. Here are some…
Sometimes, our Houston trade show clients are unsure which furnishings they want to use in their exhibit booths. “After all,” they say, “are people really going to see what we’re sitting on?” Sure they are, and that’s why you need to choose your trade show furniture carefully. Remember, you aren’t going to be sitting the…
If you are a regular Houston trade show attendee, you may want to start branching out to other shows throughout the U.S. and Canada. Here are the top four trade shows in North America, based on attendance. The International CES: The International Consumer Electronics Show is widely known as the “world’s gathering place” for those…
If you have been to a trade show recently, you may have seen your fellow attendees tapping furiously at their phones and wondering what all the fuss was. What it was, actually, was your competitors using social media to their advantage. Social media is now integral to trade show marketing, which is something we want…
If you are new to the trade show scene, you may still be finding your footing for those first few shows – especially when it comes to figuring out the best way to get attendees to stop at your booth. With that in mind, one thing we like to remind all Houston trade show clients…
If your business involves the oil and gas sector, or you service businesses in that industry, then it’s time for you to register for the Offshore Technology Conference, better known to its attendants as the OTC. An annual event that has been a Houston trade show since 1969, OTC now the largest oil and gas…
Houston trade show clients: When staffing your next booth, you need to consider all the different tasks that need to be done during the show. Take a look at these different tasks; then, place a mental checkmark by the ones that apply to your booth for the next show, and determine if you have enough…
“Location, location, location” may be an adage that is most frequently associated with the real estate industry, but it can be just as appropriate for trade shows. Our Houston trade show company found the most recently available figures from the Center for Exhibition Industry Research, which reports that there are more than 10,000 trade show…
If you are a new Houston trade show client or you are new to the trade show circuit, then you may not realize that trade show theft is a common occurrence. In convention halls around the country, exhibitors lose their assets to thieves: from expensive electronics like laptops, to priceless intellectual property on flash drives.…
When it comes to any kind of marketing, the value of statistics is incalculable. That goes for trade show marketing as well; in this field, there are plenty of statistics for us to learn from. One source is Marketech, which published a report that outlined what more than 3,000 trade show attendees said about their…