With New Year’s Eve around the corner, it is a time to review 2014 and make resolutions for 2015. Here are six reasons why attending a trade show should be your business’ top New Year’s resolution. 1. Trade shows introduce your products and services to potential customers, promote benefits and generate leads. 2. Attending trade shows…
Be visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.
Great thought how to interact with your customers.
Trade shows are an excellent way to expand into new markets, capture leads and grow your client base, but everything has to be done perfectly. With so much on the line, businesses must be able to squeeze every single penny of profit from their next trade show appearance. There are only a handful of companies…
It is no secret that trade shows have become an excellent way for businesses to expand and meet their potential clients face to face. It is really the only marketing method that allows them such a great opportunity and businesses who know this are eager to sink more money into their trade show budget. Staying…
Attending a trade show is a high dollar expense that most businesses can’t afford to gamble with. Every single penny that gets invested into the trade show must be made back, but not every business is successful when it comes to turning a trade show into a healthy profit. Trade shows are an investment and…
With all the work that goes into planning, preparing and attending a trade show, have you ever once asked yourself what is the main reason your company attends? Most companies attend trade shows to capture new leads. The concept is simple enough, but getting those all too important leads doesn’t always happen quite as frequently…
We all know how powerful a trade show can be in regards to gathering up potential clients, but there are other ways trade shows can help you grow your business. You can use them to test the market, sneak peeks at what the competition is up to, interact with distributors and make profitable partnerships. Investing…
There is one thing almost every single trade show attendee loves about trade shows. This one thing would have to be the giveaways. Not only do they get something for free, but they remember who gave them that free item. This is the whole purpose of these giveaways. Companies get a little bit of notoriety…
It’s not every day that what many people consider to be the greatest trade show on earth announces it will no longer be an annual event, but that day has come. It looks as if the extremely popular Macworld Expo will no longer be pleasing Mac fanatics every year. The official word on the trade…