What is the single largest problem most businesses have when it comes to trade shows? It is not having the right trade employees working the trade show floor and it is not choosing the right marketing plan. The most common problem businesses of today face is designing the ultimate trade show booth. Without this one…
Trade shows are all about introducing potential clients to a particular product or service. Trade show attendees are there for this exact reason and trade show exhibitors are eager to show off their wares, but there is one thing that many companies seem to forget about on the busy trade show floor; safety. If your…
The next big trade show is right around the corner and all of your company’s exhibitors have been properly trained in the art of engaging trade show attendees in conversation. During the trade show, time is money and long winded conversations can quickly lead to losses. Knowing how to start the conversation is no longer…
Marketing conventions are huge. Any business who has participated in one already knows this. Every square inch of the showroom floor is packed full of people and trade show booths. How is a business supposed to compete in this often over crowded room of people? The answer to this question is trade show graphics. Choosing…
Trade show displays are an excellent way to gather new customers and increase brand awareness, but many companies only attend trade shows because the competition does. There is nothing wrong with this line of thinking, but a trade show can be so much more when you attack it from the right angles. Here are a…
Behind every trade show, there is an entire group of people creating a master plan, a strategy that ensures the trade show will be an enormous success. These strategic plans happen at every level. If you have ever been part of a trade show, then you know exactly how much work goes into making sure…
Trade shows are an excellent way for businesses to show their products and services to possible new customers, but standing out from the massive ocean of competition can actually be quite difficult. You only have a few seconds to catch the eyes of people passing by and reel them in to your trade show booth…
In light of the issues that have been reported at this year’s annual Comic Con event in San Diego, this is a great time for our Houston trade show blog to talk about trade show safety. Of course, Comic Con may attract a more eclectic crowd of attendees than many other industry trade shows –…
For businesses that service a more youthful or pop culture savvy demographic, there is an upcoming Houston trade show that may be worth your while to exhibit at. It is Amazing Houston Comic Con, produced by the company Amazing Comic Conventions. This show is scheduled for August 29-31 at the George R Brown Convention Center…
Although our Houston trade show experts primarily specialize in trade show booth design, we are often asked how members who are at the booth should look, specifically where dress is concerned. We don’t have to tell you that it’s important for everyone who is staffing your booth to look their best – however, it is…