Do’s
- Prepare 3 engaging questions before the show
- Create the right first impression
- Encourage visitors to want to spend time with you
- Be friendly and non-threatening
- Ask questions that stimulate thought and encourage conversation
- Ask open-ended questions – beginning with who, what, where, when, why or how
- Relate questions to the industry, product/service and its benefits, or to a specific situation
- Wear comfortable and professional attire.
Dont’s
- Don’t sit, read, smoke, eat or drink in the booth
- Avoid questions such as: “Can I help you?” ; “How are you doing today?”; “Are you enjoying the show?
- Don’t form cozy cluster and chatting with colleagues
- Don’t use your cell phone to text, call or message while in your booth.
- Don’t leave the booth unattended or leave without informing colleagues
- Close off conversation by crossing your arms
- Use inappropriate language, complain about the show or about being at the show
- Don’t let the booth get cluttered, untidy, and unorganized. Be unprofessional
