Marketing conventions are huge. Any business who has participated in one already knows this. Every square inch of the showroom floor is packed full of people and trade show booths. How is a business supposed to compete in this often over crowded room of people?
The answer to this question is trade show graphics. Choosing the right graphics can really make a great first impression and a huge difference in how all of those tired eyes perceive the entire concept you are trying to present. Incorporating trade show graphics may sound like a simple concept, but being able to portray a message with flashy graphics and images is actually a little difficult. Here are a few ideas that always bring success.
Large Images Need Large Resolutions
If you are incorporating large images in your trade show design, then you need to pay very close attention to the resolution of those images. The larger the image, the larger the resolution needs to be. Don’t even attempt a lower resolution image unless you are trying to achieve a blur type of effect. People will be drawn to your trade show display when you use high resolution images.
Don’t Overcrowd Your Trade Show Graphics
Many companies will try to squeeze in as many images into their displays as possible. This seems like a good idea, but it makes it more difficult for trade show attendees to focus on one clear message. Attendees are already being bombarded by hundreds of images from competitors. Keep your images simple and minimal.
Consistency Means Everything
The whole overcrowding problem can also lead to inconsistent designs. Inconsistency can quickly kill your trade show traffic. It does not matter if your company handles multiple products and services. You need to formulate a laser targeted, clear message for the trade show floor. Once you have an attendees attention, then you can showcase more products and services.
Just try to think of your trade show graphics as an irresistible piece of bait you need to dangle in front of all the trade show attendees. Let your people be responsible for setting the final hook.
At Exhibitor Service Network Inc, trade show graphics are what we do. Give us a call today and let us spice up your trade show display.
