Because You Exhibit at Trade Shows. Because You Likely Invest a Lot of Money Doing It. We Thought the Following Facts Might Interest You…
More than $24 billion dollars is spent annually by U.S. exhibitors for trade shows. Source: 2012 Center for Exhibition Industry Research
70% of these exhibitors set no specific objectives for trade shows! Source: Exhibitor Magazine
98% of U.S. company marketing personnel have never received one hour of formal trade show exhibition contact qualification or lead training! Source: Tradeshow Week Magazine Survey
80% of U.S. exhibitors do little or no targeted pre-trade show marketing! Source: CEIR Research ( Center for Exhibition Industry Research )
86% of U.S. exhibit staffers have never received a single hour of Training for trade show selling! Source: Exhibit Surveys Trade Show Industry Study
87% of the leads captured at trade shows are never effectively followed up on! Source: Exhibit Surveys Trade Show Industry Study
86% of U.S. companies have no organized form of post trade show process or measurement! Source: Exhibitor Magazine Study
For a better exhibit experience, consider renting your next display from ESN.
