We all know how powerful a trade show can be in regards to gathering up potential clients, but there are other ways trade shows can help you grow your business. You can use them to test the market, sneak peeks at what the competition is up to, interact with distributors and make profitable partnerships. Investing in your trade show booth is the single best way to get the most attention at the super crowded trade show, but there are a few ways to save a boatload of money on your trade show exhibit.
Trade Show Grants
Yes, they do exist! Most states have assistance programs for international trade shows. It is smart business sense and international trade shows are an excellent way to get international eyes on your products or services. Check with your state to see if they offer support to small businesses looking to make a move on the international trade show front.
More Grant Options
While we are on the subject of grants, you may want to take a closer look at the Individual Development Account matched savings grant. They offer a program where businesses can use their funds to help them establish a great trade show presence.
Crowdfunding
The Internet has now made it easier than ever to raise funds for a plethora of business ideas. Crowdfunding works and it has already helped dozens of businesses get their products and or services through the trade show doors. Crowdfunding sites like Indiegogo and GoFundMe are the perfect place to start.
Negotiate
Never underestimate the power of negotiating. Many companies will happily negotiate for your business. The first rule of sales is never take the first price. There is always a little wiggle room even if it may only be a few dollars.
Talk with everyone involved in your business. If you have some partners, see if they are willing to pay for some of the start-up costs associated with attending a trade show event.
Your trade show booth should be able to do its job of reeling in people, but it should not push your business profits into the red. Think outside of the box and lower your trade show costs.
