5 tips to ensure trade show attendees stop at your booth

Studies conducted by the Center for Exhibition and Industry Research show that 72% of show visitors buying patterns are directly influences by trade show exhibits. This means that it is important that your booth design represent your brand. Here are 5 tips to ensure trade show attendees stop at your booth. 1. The Look If…

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Do’s and Don’ts of Trade Show Exhibiting

Do’s  Prepare 3 engaging questions before the show Create the right first impression Encourage visitors to want to spend time with you Be friendly and non-threatening Ask questions that stimulate thought and encourage conversation Ask open-ended questions – beginning with who, what, where, when, why or how Relate questions to the industry, product/service and its…

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Remember the 80/20 Rule of Communication

When meeting potential customers at your next trade show, remember the 80/20 Rule of Communication.  Listen to prospects 80% of the time and speak for 20% .  It is important to allow prospects to open up and start talking about there product/services needs. Here are some open-end questions to get the dialogue going: “What about…

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Happy Pi Day!

Here is a great example of how exhibit design uses Pi.  Pi (Greek letter “π”) is the symbol used in mathematics to represent a constant — the ratio of the circumference of a circle to its diameter — which is approximately 3.14159. Our client, Gagemaker, wanted to incorporate circumference elements in there booth design for OTC…

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