Do’s and Don’ts of Trade Show Exhibiting

Do’s  Prepare 3 engaging questions before the show Create the right first impression Encourage visitors to want to spend time with you Be friendly and non-threatening Ask questions that stimulate thought and encourage conversation Ask open-ended questions – beginning with who, what, where, when, why or how Relate questions to the industry, product/service and its…

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Remember the 80/20 Rule of Communication

When meeting potential customers at your next trade show, remember the 80/20 Rule of Communication.  Listen to prospects 80% of the time and speak for 20% .  It is important to allow prospects to open up and start talking about there product/services needs. Here are some open-end questions to get the dialogue going: “What about…

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