1. So, you’re going to a trade show? According to a 2014 report by The Center for Exhibition Industry Research (CEIR) trade show and event marketing has grown for 17 consecutive quarters and is predicted to continue to grow in the coming years. With this up-surge, many novice trade show and event marketers are being…
DetailsLead capture is likely one of your company’s main objectives when exhibiting at a trade show. Despite this, some organizations – particularly first-time exhibitors and small and medium-sized enterprises – fail to optimize their lead generation processes. These firms may lose out on opportunities to make sales as a result. If you have prepared well…
DetailsThe use of advertising merchandise or your venture can be one of those things that can either make or break your venture. What this means is that for a minimal cost the potential reward more than makes the investment worthwhile.Consider for less than half the cost of placing a single ad you can invest in…
DetailsFebruary 24, 2015 — Posted By Timothy Carter Ah yes, Twitter. How does one master the 140 character tweet? For some businesses it’s more like, “what’s the point of Twitter?” What to tweet, who does the tweeting and when? All great questions and they need to be thought about and planned for before standing on the trade show…
DetailsBe visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.
DetailsTrade shows are all about introducing potential clients to a particular product or service. Trade show attendees are there for this exact reason and trade show exhibitors are eager to show off their wares, but there is one thing that many companies seem to forget about on the busy trade show floor; safety. If your…
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