Trade shows are not always about flashy trade show graphics and elaborate trade show booths. Sometimes a trade show is about getting on the ground floor and enjoying everything that specific trade show has to offer. This goes for both trade show attendees and exhibitors as well. Here is the perfect example. The IBMA trade…
DetailsSometimes, our Houston trade show clients are apprehensive about marketing their presence at the next trade show. Some of the most common concerns they exhibit are: “It’s just a trade show; nobody cares that we’re going.” “Our customers don’t want to hear about our marketing efforts.” “Our customers will be unhappy that we won’t be…
DetailsTrade shows are one of the best marketing efforts to obtain new leads, customers and to your company noticed. There are many variables that come into play with attending a trade show and one thing to consider is your budget. Rental trade show displays are on the rise and are a great way to get more “bang…
DetailsWe’ve all seen the standard fare at trade shows. And there’s nothing wrong with having your business name stamped on a few thousand pens. Those are great items for shows with thousands of visitors. You can leave them in a basket at the booth and not worry about having to hand out each and every…
DetailsFebruary 24, 2015 — Posted By Timothy Carter Ah yes, Twitter. How does one master the 140 character tweet? For some businesses it’s more like, “what’s the point of Twitter?” What to tweet, who does the tweeting and when? All great questions and they need to be thought about and planned for before standing on the trade show…
DetailsYou’ve been planning a show for months, perhaps even storing and sending items to your exhibition company ready for shipping, as well as handling flights and hotels for your team. You’ve worked alongside our team at Exhibitors Service Network to ensure everything is ready and on schedule. Your team is registered, shirts ordered and promotional…
DetailsDrayage fees often exceed the cost to ship your exhibit to the show. Many exhibitors find it infuriating that a fee is needed to be paid to the show contract to move the booth from the show dock to the booth. What really is drayage for and how can it be managed from a cost…
DetailsHow do you stand out? Adding elements of light, sound and video in your space is a quick way to grab people’s attention. Use color and images that stand out amongst your background, making people’s eyes drawn towards your booth. Creative stunts will also help you stand out amongst all the other booths. The most…
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