Trade shows are not always about flashy trade show graphics and elaborate trade show booths. Sometimes a trade show is about getting on the ground floor and enjoying everything that specific trade show has to offer. This goes for both trade show attendees and exhibitors as well. Here is the perfect example. The IBMA trade…
DetailsSometimes, our Houston trade show clients are apprehensive about marketing their presence at the next trade show. Some of the most common concerns they exhibit are: “It’s just a trade show; nobody cares that we’re going.” “Our customers don’t want to hear about our marketing efforts.” “Our customers will be unhappy that we won’t be…
DetailsTrade shows are one of the best marketing efforts to obtain new leads, customers and to your company noticed. There are many variables that come into play with attending a trade show and one thing to consider is your budget. Rental trade show displays are on the rise and are a great way to get more “bang…
DetailsDrayage fees often exceed the cost to ship your exhibit to the show. Many exhibitors find it infuriating that a fee is needed to be paid to the show contract to move the booth from the show dock to the booth. What really is drayage for and how can it be managed from a cost…
DetailsWith New Year’s Eve around the corner, it is a time to review 2014 and make resolutions for 2015. Here are six reasons why attending a trade show should be your business’ top New Year’s resolution. 1. Trade shows introduce your products and services to potential customers, promote benefits and generate leads. 2. Attending trade shows…
DetailsThis quote is very true when thinking about training your booth show for your next show.
ESN Supervisor, Mino Barrientos, leading our I&D crew that is hard at work installing a 20′ x 20′ booth at Breakbulk Americas 2015.
DetailsGreat Service When a customer trusts a company, 83 percent will recommend the company to others and continue to use the services. Going above and beyond and being responsive builds that relationship. Consistency. Setting internal and external expectations from high service levels, tools and services allows customers to feel confident in your company. Transparency. …
DetailsLately, we have been urging Houston trade show clients to start using Pinterest as a way of getting new ideas for trade shows. We have found that this popular social bookmarking website can be a great resource for finding the inspiration for trade show exhibits, VIP sections, lounge attractions, swag and more. Here are some…
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