What is the single largest problem most businesses have when it comes to trade shows? It is not having the right trade employees working the trade show floor and it is not choosing the right marketing plan. The most common problem businesses of today face is designing the ultimate trade show booth. Without this one…
DetailsIt is that trade show time of year and with oil prices on a downturn, it is more important than ever to evaluate trade show ROI. We just finished a big week at NAPE Summit 2015 and wanted to share some tips with you to master your trade show follow up to ensure you get…
DetailsMarketing conventions are huge. Any business who has participated in one already knows this. Every square inch of the showroom floor is packed full of people and trade show booths. How is a business supposed to compete in this often over crowded room of people? The answer to this question is trade show graphics. Choosing…
DetailsThe use of advertising merchandise or your venture can be one of those things that can either make or break your venture. What this means is that for a minimal cost the potential reward more than makes the investment worthwhile.Consider for less than half the cost of placing a single ad you can invest in…
DetailsThe 2016 NACS Show will be held October 18-21, 2016 at the Georgia World Congress Center, Atlanta, Georgia, USA. Drawing more than 24,000 attendees and 1,100 exhibitors, the NACS Show rotates among three cities: Las Vegas, Chicago and Atlanta. The event also features over 50 educational sessions and general sessions and numerous opportunities for networking. Want to have…
DetailsIs it possible to have a green trade show? Sure it is! Our Houston trade show experts have some ideas that can help trade show organizers “green up” their next show. Choose a Green Venue Lots of conference venues are going green these days, so the first way to make your show greener is to…
DetailsThe city of Houston saw a 29 percent increase over 2014 in the number of hotel rooms booked associated to a trade show. “We have been able to connect our enhanced physical offerings, including the updated convention center and new hotel development, with Houston’s intellectual capital around medical, S.T.E.M. and energy to expand our target…
DetailsFor Throwback Thursday, click the link below for a read on the history of tradeshows and I&D. http://www.exhibitcitynews.com/history-of-tradeshows-and-id/
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