Etiquette for your Trade Show Booth Staff

Your trade show booth should be staffed people who believe in your products, services and clearly understand your objectives. Here are five practices to ensure you have successful results with your staff. Rehearse the sales script with your team to ensure that a consistent message is delivered in your company’s voice.  Fact:  Converting a tradeshow…

Details

Don’t Be Dog Tired Before Your Show

Each day sales and marketing professionals around the globe are preparing their booths by overseeing last minute details and working with contractors and vendors to get it assembled and ready for the show. During the event they spend many more hours receiving visitors, re-stocking supplies and walking the floor to visit customers plus check out what the other exhibitors are presenting. Post show it’s more walking, loading and packing.…

Details

Do’s and Don’ts of Trade Show Exhibiting

Do’s  Prepare 3 engaging questions before the show Create the right first impression Encourage visitors to want to spend time with you Be friendly and non-threatening Ask questions that stimulate thought and encourage conversation Ask open-ended questions – beginning with who, what, where, when, why or how Relate questions to the industry, product/service and its…

Details

Do You Think You Are Ready for Your First Trade Show as an Exhibitor?

Being a trade show attendee will give you the false impression that you know what it is like to be a trade show exhibitor. You may even think that you know how to rule the roost and get the most exposure. All it takes is one time as an exhibitor to show you just how…

Details