No one really loves to talk about budgets. But the hard facts are, there are so many variables when planning a show that you really should have a solid grasp on what your business is going to be spending on events and shows in the coming year. It never fails that a last minute item…
DetailsHere is a great article that we found on how to benefit from http://smallbiztrends.com/2015/04/benefiting-from-trade-shows.html Here are some key points! 1. Use social media to showcase your booth after the end of the show. 2. Ask attendees to sign up for company newsletters to keep them in the loop about your company. 3. Find any customers or…
DetailsBe visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.
DetailsIf there’s one thing we want Houston trade show exhibitors to do, it’s generate leads from the hard work they put into their exhibitions. That’s why we recommend avoiding these amateur trade show mistakes: Staffing the Booth Poorly It’s true that you don’t want your booth to be a high pressure area that people avoid,…
DetailsIf your business involves the oil and gas sector, or you service businesses in that industry, then it’s time for you to register for the Offshore Technology Conference, better known to its attendants as the OTC. An annual event that has been a Houston trade show since 1969, OTC now the largest oil and gas…
DetailsIf we are designing the part of your exhibit that features your logo or other artwork, or Houston trade show suppliers have some guidelines to ensure high quality for your artwork. We will provide a more detailed outline of these during the process, but for now, here is a quick overview so you can start…
DetailsThe 2016 IANA Intermodel Expo will be held September 18-20, 2016 in Houston, Texas at the George R. Brown Convention Center. This exciting show offers the most comprehensive view into the major issues facing the intermodal supply chain. It attracts thought leaders and decision-makers from every segment of the freight transportation industry, making it the…
DetailsThere is one thing almost every single trade show attendee loves about trade shows. This one thing would have to be the giveaways. Not only do they get something for free, but they remember who gave them that free item. This is the whole purpose of these giveaways. Companies get a little bit of notoriety…
DetailsOur client Reservoir Group at the Williston Basin Petroleum Conference. The Blade Lite 920 Banner Stand is a great way to show case your company and products. They are easy to transport an cost effective way to product new graphic elements for your display space.
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