Smart Trade Show Marketer Tips

1.   So, you’re going to a trade show? According to a 2014 report by The Center for Exhibition Industry Research (CEIR) trade show and event marketing has grown for 17 consecutive quarters and is predicted to continue to grow in the coming years. With this up-surge, many novice trade show and event marketers are being…

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How to Master Trade Show Follow Up

It is that trade show time of year and with oil prices on a downturn, it is more important than ever to evaluate trade show ROI.  We just finished a big week at NAPE Summit 2015 and wanted to share some tips with you to master your trade show follow up to ensure you get…

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How to choose the best marketing gadgets for your venue

The use of advertising merchandise or your venture can be one of those things that can either make or break your venture. What this means is that for a minimal cost the potential reward more than makes the investment worthwhile.Consider for less than half the cost of placing a single ad you can invest in…

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Happy Pi Day!

Here is a great example of how exhibit design uses Pi.  Pi (Greek letter “π”) is the symbol used in mathematics to represent a constant — the ratio of the circumference of a circle to its diameter — which is approximately 3.14159. Our client, Gagemaker, wanted to incorporate circumference elements in there booth design for OTC…

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Get your booth staff to perform!

  A eye-catching trade show booth will bring trade show attendees in but, your booth staff is important.  Here is an article with some tips on how to get your booth staff up to speed for your next trade show! By Cindy Adams for Exhibitor Online http://www.exhibitoronline.com/topics/article.asp?ID=1520

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