Throwback Thursday-Offshore Technology Conference 1978
Check out this great photo of the Astrohall is crowded with attendees at the 1978 Offshore Technology Conference.
The Macworld Expo Trade Show Bids Farewell
It’s not every day that what many people consider to be the greatest trade show on earth announces it will no longer be an annual event, but that day has come. It looks as if the extremely popular Macworld Expo will no longer be pleasing Mac fanatics every year. The official word on the trade…
DetailsTactfully Ending Conversations On the Trade Show Floor
The next big trade show is right around the corner and all of your company’s exhibitors have been properly trained in the art of engaging trade show attendees in conversation. During the trade show, time is money and long winded conversations can quickly lead to losses. Knowing how to start the conversation is no longer…
DetailsSmart Trade Show Marketer Tips
1. So, you’re going to a trade show? According to a 2014 report by The Center for Exhibition Industry Research (CEIR) trade show and event marketing has grown for 17 consecutive quarters and is predicted to continue to grow in the coming years. With this up-surge, many novice trade show and event marketers are being…
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Remember the 80/20 Rule of Communication
When meeting potential customers at your next trade show, remember the 80/20 Rule of Communication. Listen to prospects 80% of the time and speak for 20% . It is important to allow prospects to open up and start talking about there product/services needs. Here are some open-end questions to get the dialogue going: “What about…
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Texegy at NAPE Summit 2016 at the George R Brown Convention Center in Houston, TX.
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LA Turbine at Pump and Turbo Symposia Exhibition 2015 at the George R. Brown Convention Center. This 10′ x 20′ booth has curved back walls and a private meeting area.
DetailsIBM Spends Millions On Trade Show Design Research
What is the single largest problem most businesses have when it comes to trade shows? It is not having the right trade employees working the trade show floor and it is not choosing the right marketing plan. The most common problem businesses of today face is designing the ultimate trade show booth. Without this one…
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