Houston sees increase in trade show visitors

The city of Houston saw a 29 percent increase over 2014 in the number of hotel rooms booked associated to a trade show.  “We have been able to connect our enhanced physical offerings, including the updated convention center and new hotel development, with Houston’s intellectual capital around medical, S.T.E.M. and energy to expand our target…

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Happy Pi Day!

Here is a great example of how exhibit design uses Pi.  Pi (Greek letter “π”) is the symbol used in mathematics to represent a constant — the ratio of the circumference of a circle to its diameter — which is approximately 3.14159. Our client, Gagemaker, wanted to incorporate circumference elements in there booth design for OTC…

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Flashback Friday-1982

Offshore Technology Conference 2016 is about a month away.  Last year, attendance soared above 100,000 people for the first time since 1982, reflecting growing global interest in deep-water discoveries. This year is expected to be another big one as technology pushes the limits of offshore drilling.  The photo above is when the conference exhibits were displayed…

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Do’s and Don’ts of Trade Show Exhibiting

Do’s  Prepare 3 engaging questions before the show Create the right first impression Encourage visitors to want to spend time with you Be friendly and non-threatening Ask questions that stimulate thought and encourage conversation Ask open-ended questions – beginning with who, what, where, when, why or how Relate questions to the industry, product/service and its…

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