Trade Show Promotional Items: A Tier System for Giveaways

As our Houston trade show blog told you recently, promotional items at trade shows are indispensable and should be chosen wisely so that you can get the best return on your investment. One idea you may consider, when it comes to getting the most for your money, is creating different “tiers” of promotional items that…

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The Top 4 Trade Shows in North America

If you are a regular Houston trade show attendee, you may want to start branching out to other shows throughout the U.S. and Canada. Here are the top four trade shows in North America, based on attendance. The International CES: The International Consumer Electronics Show is widely known as the “world’s gathering place” for those…

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Tactfully Ending Conversations On the Trade Show Floor

The next big trade show is right around the corner and all of your company’s exhibitors have been properly trained in the art of engaging trade show attendees in conversation. During the trade show, time is money and long winded conversations can quickly lead to losses. Knowing how to start the conversation is no longer…

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