The Top 4 Trade Shows in North America

If you are a regular Houston trade show attendee, you may want to start branching out to other shows throughout the U.S. and Canada. Here are the top four trade shows in North America, based on attendance. The International CES: The International Consumer Electronics Show is widely known as the “world’s gathering place” for those…

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Tactfully Ending Conversations On the Trade Show Floor

The next big trade show is right around the corner and all of your company’s exhibitors have been properly trained in the art of engaging trade show attendees in conversation. During the trade show, time is money and long winded conversations can quickly lead to losses. Knowing how to start the conversation is no longer…

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Smart Trade Show Marketer Tips

1.   So, you’re going to a trade show? According to a 2014 report by The Center for Exhibition Industry Research (CEIR) trade show and event marketing has grown for 17 consecutive quarters and is predicted to continue to grow in the coming years. With this up-surge, many novice trade show and event marketers are being…

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