Offshore Technology Conference 2016 is about a month away. Last year, attendance soared above 100,000 people for the first time since 1982, reflecting growing global interest in deep-water discoveries. This year is expected to be another big one as technology pushes the limits of offshore drilling. The photo above is when the conference exhibits were displayed…
DetailsYour trade show booth should be staffed people who believe in your products, services and clearly understand your objectives. Here are five practices to ensure you have successful results with your staff. Rehearse the sales script with your team to ensure that a consistent message is delivered in your company’s voice. Fact: Converting a tradeshow…
DetailsOur client, Drillscan, is set up for the IADC/SPE Drilling Conference and Exhibition starting tomorrow at the Ft. Worth Convention center. This 10×10 booth is a great way to attract new customers.
Do’s Prepare 3 engaging questions before the show Create the right first impression Encourage visitors to want to spend time with you Be friendly and non-threatening Ask questions that stimulate thought and encourage conversation Ask open-ended questions – beginning with who, what, where, when, why or how Relate questions to the industry, product/service and its…
DetailsHere is a great article that we found on how to benefit from http://smallbiztrends.com/2015/04/benefiting-from-trade-shows.html Here are some key points! 1. Use social media to showcase your booth after the end of the show. 2. Ask attendees to sign up for company newsletters to keep them in the loop about your company. 3. Find any customers or…
DetailsBe visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.
DetailsIf your business involves the oil and gas sector, or you service businesses in that industry, then it’s time for you to register for the Offshore Technology Conference, better known to its attendants as the OTC. An annual event that has been a Houston trade show since 1969, OTC now the largest oil and gas…
DetailsLead capture is likely one of your company’s main objectives when exhibiting at a trade show. Despite this, some organizations – particularly first-time exhibitors and small and medium-sized enterprises – fail to optimize their lead generation processes. These firms may lose out on opportunities to make sales as a result. If you have prepared well…
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