Get your booth staff to perform!

  A eye-catching trade show booth will bring trade show attendees in but, your booth staff is important.  Here is an article with some tips on how to get your booth staff up to speed for your next trade show! By Cindy Adams for Exhibitor Online http://www.exhibitoronline.com/topics/article.asp?ID=1520

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Etiquette for your Trade Show Booth Staff

Your trade show booth should be staffed people who believe in your products, services and clearly understand your objectives. Here are five practices to ensure you have successful results with your staff. Rehearse the sales script with your team to ensure that a consistent message is delivered in your company’s voice.  Fact:  Converting a tradeshow…

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Benefit from Trade Shows after they end

Here is a great article that we found on how to benefit from http://smallbiztrends.com/2015/04/benefiting-from-trade-shows.html Here are some key points! 1.  Use social media to showcase your booth after the end of the show. 2.  Ask attendees to sign up for company newsletters to keep them in the loop about your company. 3.  Find any customers or…

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5 Ways to Turn Your Tradeshow Booth into a Lead Magnet

Lead capture is likely one of your company’s main objectives when exhibiting at a trade show. Despite this, some organizations – particularly first-time exhibitors and small and medium-sized enterprises – fail to optimize their lead generation processes. These firms may lose out on opportunities to make sales as a result. If you have prepared well…

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