5 Ways to Turn Your Tradeshow Booth into a Lead Magnet

Lead capture is likely one of your company’s main objectives when exhibiting at a trade show. Despite this, some organizations – particularly first-time exhibitors and small and medium-sized enterprises – fail to optimize their lead generation processes. These firms may lose out on opportunities to make sales as a result. If you have prepared well…

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How to choose the best marketing gadgets for your venue

The use of advertising merchandise or your venture can be one of those things that can either make or break your venture. What this means is that for a minimal cost the potential reward more than makes the investment worthwhile.Consider for less than half the cost of placing a single ad you can invest in…

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Using Instagram to Market Your Brand at Your Next Trade Show

  Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would continue the series and write another article about Trade Show tools. This week I am going to cover the effectiveness of using Instagram to market your brand. Do you have an Instagram…

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How to Master Trade Show Follow Up

It is that trade show time of year and with oil prices on a downturn, it is more important than ever to evaluate trade show ROI.  We just finished a big week at NAPE Summit 2015 and wanted to share some tips with you to master your trade show follow up to ensure you get…

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12 Ways to Save on Exhibit Booth Costs

1.  Downsize your booth space.  If you reduce your booth space by even 100 square feet, that is a few thousand dollars especially if you produce new graphics.   Downsizing on your booth space also saves on other related costs such as carpet, shipping, material handling and cleaning.  2.  Rent your exhibit.  A rental exhibit can…

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What are your resolutions for 2015?

With New Year’s Eve around the corner, it is a time to review 2014 and make resolutions for 2015. Here are six reasons why attending a trade show should be your business’ top New Year’s resolution. 1.  Trade shows introduce your products and services to potential customers, promote benefits and generate leads. 2.  Attending trade shows…

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