With New Year’s Eve around the corner, it is a time to review 2014 and make resolutions for 2015. Here are six reasons why attending a trade show should be your business’ top New Year’s resolution. 1. Trade shows introduce your products and services to potential customers, promote benefits and generate leads. 2. Attending trade shows…
DetailsBe visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.
DetailsGreat thought how to interact with your customers.
DetailsTrade shows are not always about flashy trade show graphics and elaborate trade show booths. Sometimes a trade show is about getting on the ground floor and enjoying everything that specific trade show has to offer. This goes for both trade show attendees and exhibitors as well. Here is the perfect example. The IBMA trade…
DetailsThe next big trade show is right around the corner and all of your company’s exhibitors have been properly trained in the art of engaging trade show attendees in conversation. During the trade show, time is money and long winded conversations can quickly lead to losses. Knowing how to start the conversation is no longer…
DetailsMarketing conventions are huge. Any business who has participated in one already knows this. Every square inch of the showroom floor is packed full of people and trade show booths. How is a business supposed to compete in this often over crowded room of people? The answer to this question is trade show graphics. Choosing…
DetailsBeing a trade show attendee will give you the false impression that you know what it is like to be a trade show exhibitor. You may even think that you know how to rule the roost and get the most exposure. All it takes is one time as an exhibitor to show you just how…
DetailsBehind every trade show, there is an entire group of people creating a master plan, a strategy that ensures the trade show will be an enormous success. These strategic plans happen at every level. If you have ever been part of a trade show, then you know exactly how much work goes into making sure…
DetailsTrade shows are an excellent way for businesses to show their products and services to possible new customers, but standing out from the massive ocean of competition can actually be quite difficult. You only have a few seconds to catch the eyes of people passing by and reel them in to your trade show booth…
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