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If you are a new Houston trade show client or you are new to the trade show circuit, then you may not realize that trade show theft is a common occurrence. In convention halls around the country, exhibitors lose their assets to thieves: from expensive electronics like laptops, to priceless intellectual property on flash drives.…
DetailsAs we write this for our Houston trade show blog, the Offshore Technology Conference (OTC) is in full swing. What is really exciting for the event organizers is that this year’s attendance was the highest ever recorded attendance in OTC history! What’s the number? Believe it or not, this year’s OTC drew an astonishing 108,300…
DetailsFor businesses that service a more youthful or pop culture savvy demographic, there is an upcoming Houston trade show that may be worth your while to exhibit at. It is Amazing Houston Comic Con, produced by the company Amazing Comic Conventions. This show is scheduled for August 29-31 at the George R Brown Convention Center…
DetailsIf you can’t fly run, If you can’t run walk, if you can’t walk crawl, But by all means KEEP MOVING. -Martin Luther King jr
DetailsWhen it comes to any kind of marketing, the value of statistics is incalculable. That goes for trade show marketing as well; in this field, there are plenty of statistics for us to learn from. One source is Marketech, which published a report that outlined what more than 3,000 trade show attendees said about their…
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