Here is a great article that we found on how to benefit from http://smallbiztrends.com/2015/04/benefiting-from-trade-shows.html Here are some key points! 1. Use social media to showcase your booth after the end of the show. 2. Ask attendees to sign up for company newsletters to keep them in the loop about your company. 3. Find any customers or…
DetailsBe visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.
DetailsLead capture is likely one of your company’s main objectives when exhibiting at a trade show. Despite this, some organizations – particularly first-time exhibitors and small and medium-sized enterprises – fail to optimize their lead generation processes. These firms may lose out on opportunities to make sales as a result. If you have prepared well…
DetailsStudies conducted by the Center for Exhibition and Industry Research show that 72% of show visitors buying patterns are directly influences by trade show exhibits. This means that it is important that your booth design represent your brand. Here are 5 tips to ensure trade show attendees stop at your booth. 1. The Look If…
DetailsWith all the work that goes into planning, preparing and attending a trade show, have you ever once asked yourself what is the main reason your company attends? Most companies attend trade shows to capture new leads. The concept is simple enough, but getting those all too important leads doesn’t always happen quite as frequently…
DetailsTrade show displays are an excellent way to gather new customers and increase brand awareness, but many companies only attend trade shows because the competition does. There is nothing wrong with this line of thinking, but a trade show can be so much more when you attack it from the right angles. Here are a…
Details1. Downsize your booth space. If you reduce your booth space by even 100 square feet, that is a few thousand dollars especially if you produce new graphics. Downsizing on your booth space also saves on other related costs such as carpet, shipping, material handling and cleaning. 2. Rent your exhibit. A rental exhibit can…
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