What is the single largest problem most businesses have when it comes to trade shows? It is not having the right trade employees working the trade show floor and it is not choosing the right marketing plan. The most common problem businesses of today face is designing the ultimate trade show booth. Without this one…
DetailsIt is that trade show time of year and with oil prices on a downturn, it is more important than ever to evaluate trade show ROI. We just finished a big week at NAPE Summit 2015 and wanted to share some tips with you to master your trade show follow up to ensure you get…
DetailsThe use of advertising merchandise or your venture can be one of those things that can either make or break your venture. What this means is that for a minimal cost the potential reward more than makes the investment worthwhile.Consider for less than half the cost of placing a single ad you can invest in…
DetailsHere is a great example of how exhibit design uses Pi. Pi (Greek letter “π”) is the symbol used in mathematics to represent a constant — the ratio of the circumference of a circle to its diameter — which is approximately 3.14159. Our client, Gagemaker, wanted to incorporate circumference elements in there booth design for OTC…
DetailsA eye-catching trade show booth will bring trade show attendees in but, your booth staff is important. Here is an article with some tips on how to get your booth staff up to speed for your next trade show! By Cindy Adams for Exhibitor Online http://www.exhibitoronline.com/topics/article.asp?ID=1520
DetailsOur client Exxon Mobil at Society of Women Engineers 2015 in Nashville, TN.
Your trade show booth should be staffed people who believe in your products, services and clearly understand your objectives. Here are five practices to ensure you have successful results with your staff. Rehearse the sales script with your team to ensure that a consistent message is delivered in your company’s voice. Fact: Converting a tradeshow…
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