George R Brown Convention Center near completion in 1986. The George R Brown Convention Center has changed the Houston skyline and is home to many world class trade shows, events and entertainment. Valve World 2015 will be held in the facility from 7/15 to 7/16/2015.
DetailsOur client Exxon Mobil at Society of Women Engineers 2015 in Nashville, TN.
Your trade show booth should be staffed people who believe in your products, services and clearly understand your objectives. Here are five practices to ensure you have successful results with your staff. Rehearse the sales script with your team to ensure that a consistent message is delivered in your company’s voice. Fact: Converting a tradeshow…
DetailsDo’s Prepare 3 engaging questions before the show Create the right first impression Encourage visitors to want to spend time with you Be friendly and non-threatening Ask questions that stimulate thought and encourage conversation Ask open-ended questions – beginning with who, what, where, when, why or how Relate questions to the industry, product/service and its…
DetailsSometimes, our Houston trade show clients are unsure which furnishings they want to use in their exhibit booths. “After all,” they say, “are people really going to see what we’re sitting on?” Sure they are, and that’s why you need to choose your trade show furniture carefully. Remember, you aren’t going to be sitting the…
DetailsOne of the most frequently asked questions our Houston trade show clients ask is, “What should my giveaway items be?” Promotional items are a staple of trade shows; attendees just expect them. But how can you be sure those items don’t go to waste? If you’ve ever attended a show as a non-exhibitor, you know…
DetailsBe visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.
DetailsIf we are designing the part of your exhibit that features your logo or other artwork, or Houston trade show suppliers have some guidelines to ensure high quality for your artwork. We will provide a more detailed outline of these during the process, but for now, here is a quick overview so you can start…
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