ESN at the Houston Small Business Expo 2016
Mino is wrapping up the installation of our booth at the Houston Small Business Expo last week at the George R. Brown Convention Center.
Employee Spotlight
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Drillscan
Our client, Drillscan, is set up for the IADC/SPE Drilling Conference and Exhibition starting tomorrow at the Ft. Worth Convention center. This 10×10 booth is a great way to attract new customers.
Do’s and Don’ts of Trade Show Exhibiting
Do’s Prepare 3 engaging questions before the show Create the right first impression Encourage visitors to want to spend time with you Be friendly and non-threatening Ask questions that stimulate thought and encourage conversation Ask open-ended questions – beginning with who, what, where, when, why or how Relate questions to the industry, product/service and its…
DetailsBenefit from Trade Shows after they end
Here is a great article that we found on how to benefit from http://smallbiztrends.com/2015/04/benefiting-from-trade-shows.html Here are some key points! 1. Use social media to showcase your booth after the end of the show. 2. Ask attendees to sign up for company newsletters to keep them in the loop about your company. 3. Find any customers or…
DetailsBe Visual. Be Engaged. Be Relevant. Be Yourself.
Be visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.
Details5 Ways to Turn Your Tradeshow Booth into a Lead Magnet
Lead capture is likely one of your company’s main objectives when exhibiting at a trade show. Despite this, some organizations – particularly first-time exhibitors and small and medium-sized enterprises – fail to optimize their lead generation processes. These firms may lose out on opportunities to make sales as a result. If you have prepared well…
Details5 tips to ensure trade show attendees stop at your booth
Studies conducted by the Center for Exhibition and Industry Research show that 72% of show visitors buying patterns are directly influences by trade show exhibits. This means that it is important that your booth design represent your brand. Here are 5 tips to ensure trade show attendees stop at your booth. 1. The Look If…
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