We all know there are plenty of new ways to attract people to your booth at trade shows. Technology has made it possible to work your booth with fewer people and more audio/video attractions, among other things. But sometimes, it’s the tried and true methods that work the best – no matter how far technology…
DetailsIt is that trade show time of year and with oil prices on a downturn, it is more important than ever to evaluate trade show ROI. We just finished a big week at NAPE Summit 2015 and wanted to share some tips with you to master your trade show follow up to ensure you get…
DetailsThe use of advertising merchandise or your venture can be one of those things that can either make or break your venture. What this means is that for a minimal cost the potential reward more than makes the investment worthwhile.Consider for less than half the cost of placing a single ad you can invest in…
DetailsIs it possible to have a green trade show? Sure it is! Our Houston trade show experts have some ideas that can help trade show organizers “green up” their next show. Choose a Green Venue Lots of conference venues are going green these days, so the first way to make your show greener is to…
DetailsThe city of Houston saw a 29 percent increase over 2014 in the number of hotel rooms booked associated to a trade show. “We have been able to connect our enhanced physical offerings, including the updated convention center and new hotel development, with Houston’s intellectual capital around medical, S.T.E.M. and energy to expand our target…
DetailsHere is a great example of how exhibit design uses Pi. Pi (Greek letter “π”) is the symbol used in mathematics to represent a constant — the ratio of the circumference of a circle to its diameter — which is approximately 3.14159. Our client, Gagemaker, wanted to incorporate circumference elements in there booth design for OTC…
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