Going Where Your Audience Is: The Secret to Trade Show Success

“Location, location, location” may be an adage that is most frequently associated with the real estate industry, but it can be just as appropriate for trade shows. Our Houston trade show company found the most recently available figures from the Center for Exhibition Industry Research, which reports that there are more than 10,000 trade show…

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Etiquette for your Trade Show Booth Staff

Your trade show booth should be staffed people who believe in your products, services and clearly understand your objectives. Here are five practices to ensure you have successful results with your staff. Rehearse the sales script with your team to ensure that a consistent message is delivered in your company’s voice.  Fact:  Converting a tradeshow…

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Do You Think You Are Ready for Your First Trade Show as an Exhibitor?

Being a trade show attendee will give you the false impression that you know what it is like to be a trade show exhibitor. You may even think that you know how to rule the roost and get the most exposure. All it takes is one time as an exhibitor to show you just how…

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