If It Isn’t Broken, Don’t Change It: Advice for Houston Trade Show Exhibitors

We all know there are plenty of new ways to attract people to your booth at trade shows. Technology has made it possible to work your booth with fewer people and more audio/video attractions, among other things. But sometimes, it’s the tried and true methods that work the best – no matter how far technology…

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Why Pre-Show Marketing is a Must

Sometimes, our Houston trade show clients are apprehensive about marketing their presence at the next trade show. Some of the most common concerns they exhibit are: “It’s just a trade show; nobody cares that we’re going.” “Our customers don’t want to hear about our marketing efforts.” “Our customers will be unhappy that we won’t be…

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Trade Show Promotional Items: A Tier System for Giveaways

As our Houston trade show blog told you recently, promotional items at trade shows are indispensable and should be chosen wisely so that you can get the best return on your investment. One idea you may consider, when it comes to getting the most for your money, is creating different “tiers” of promotional items that…

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