Going Where Your Audience Is: The Secret to Trade Show Success

“Location, location, location” may be an adage that is most frequently associated with the real estate industry, but it can be just as appropriate for trade shows. Our Houston trade show company found the most recently available figures from the Center for Exhibition Industry Research, which reports that there are more than 10,000 trade show…

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Get your booth staff to perform!

  A eye-catching trade show booth will bring trade show attendees in but, your booth staff is important.  Here is an article with some tips on how to get your booth staff up to speed for your next trade show! By Cindy Adams for Exhibitor Online http://www.exhibitoronline.com/topics/article.asp?ID=1520

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Flashback Friday-1982

Offshore Technology Conference 2016 is about a month away.  Last year, attendance soared above 100,000 people for the first time since 1982, reflecting growing global interest in deep-water discoveries. This year is expected to be another big one as technology pushes the limits of offshore drilling.  The photo above is when the conference exhibits were displayed…

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Etiquette for your Trade Show Booth Staff

Your trade show booth should be staffed people who believe in your products, services and clearly understand your objectives. Here are five practices to ensure you have successful results with your staff. Rehearse the sales script with your team to ensure that a consistent message is delivered in your company’s voice.  Fact:  Converting a tradeshow…

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