Houston trade show clients: When staffing your next booth, you need to consider all the different tasks that need to be done during the show. Take a look at these different tasks; then, place a mental checkmark by the ones that apply to your booth for the next show, and determine if you have enough…
DetailsSometimes, our Houston trade show clients are unsure which furnishings they want to use in their exhibit booths. “After all,” they say, “are people really going to see what we’re sitting on?” Sure they are, and that’s why you need to choose your trade show furniture carefully. Remember, you aren’t going to be sitting the…
DetailsOne of the most frequently asked questions our Houston trade show clients ask is, “What should my giveaway items be?” Promotional items are a staple of trade shows; attendees just expect them. But how can you be sure those items don’t go to waste? If you’ve ever attended a show as a non-exhibitor, you know…
DetailsBe visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.
DetailsIf there’s one thing we want Houston trade show exhibitors to do, it’s generate leads from the hard work they put into their exhibitions. That’s why we recommend avoiding these amateur trade show mistakes: Staffing the Booth Poorly It’s true that you don’t want your booth to be a high pressure area that people avoid,…
DetailsIf your business involves the oil and gas sector, or you service businesses in that industry, then it’s time for you to register for the Offshore Technology Conference, better known to its attendants as the OTC. An annual event that has been a Houston trade show since 1969, OTC now the largest oil and gas…
DetailsIf we are designing the part of your exhibit that features your logo or other artwork, or Houston trade show suppliers have some guidelines to ensure high quality for your artwork. We will provide a more detailed outline of these during the process, but for now, here is a quick overview so you can start…
DetailsThere is one thing almost every single trade show attendee loves about trade shows. This one thing would have to be the giveaways. Not only do they get something for free, but they remember who gave them that free item. This is the whole purpose of these giveaways. Companies get a little bit of notoriety…
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